Website Redesign Growth Hacks To Get More Customers

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Websites play an important role in your business to reach out to your potential customers and improve your branding. Every year, new technologies are launched and latest updates are released. It is essential for you to follow the latest trends in web design to keep your site rank higher in the search results and also to improve the UX. Some of the reasons why you should consider redesigning your website to attract more customers are mentioned below.

  • Increase the usability of your website.
  • Improve the overall site performance and optimize the SEO score.
  • Increase the quality and quantity of leads.
  • Keep your site safe from the ongoing algorithm updates of search engines like Google.

Now that you know why it is important to redesign your website, let’s discuss some of the growth hacks to acquire new customers for your business.

1. Speed Up Your Website Using A Mobile Responsive Theme

The importance of a speedy website is undeniable because today’s buyers are impatient. If your website is taking forever to load, your potential customers will go to your competitor’s website. As Kantaloupe discusses in this Page Experience guide, Google will be launching a new update in 2016 that would promote sites offering a good UX and faster speeds.

In addition to that, the user base of smartphones has increased dramatically. As per research, around 80% of internet users have used a mobile phone to search on the internet in 2019. This number is expected to increase in 2020 and ahead. Sites that have a good site speed load faster on mobile devices and hence, they have the best chances of acquiring more customers. Make sure to select a theme for your site that is not only fast but 100% mobile responsive.

2. Make Your Website More Accessible

Web accessibility is all about making your website accessible to people who are disabled. Disabilities may be auditory, physical, neurological, cognitive, visual, or speech related. Here are the top reasons why you should make your website accessible for all.

  • An easily accessible website will provide your target audience an equal chance to access your offerings and content.
  • It helps in protecting your business website from legal problems that may arise from an inaccessible website.
  • You can reach a wider pool of audience.

Here are some of the ways through which you can make your website accessible:

  • Consider adding alt text to the images on your site because it is beneficial for people using speech input tools or screen readers.
  • Include unique and meaningful page titles.
  • Consider using skip navigation.
  • Make sure your website fonts and links are easily visible and clickable via keyboard.
  • Disable your CSS and JavaScript and then test your web pages.
  • Don’t overdo things while trying to make your website accessible.
  • Test your websites on mobile.
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